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Asta Hotels & Resorts | HWANG concepts -
Project Variables
Project Title : Asta Hotel |
Services included : Brand Identity + Website |
Website Address : www.astahotel.com |
Project Description : Asta Hotels & Resorts is a new Southeast Asian hotel brand. Its first hotel opened in Shenzhen, China.
The logo is based on the Wau Bulan, Malaysia’s traditional moon kite flown during special occasions. A strong Malaysian symbol was chosen to represent the cultural roots of the Malaysian family behind the brand.
The identity has been designed in a classic yet contemporary style, using a traditional icon with modern colors, conveying its brand personality – sophisticated, yet warm and approachable.> Asta_Hotels > > Designs
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