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Dara Hotels & Resorts | HWANG concepts -
Project Variables
Project Title : Dara Hotels & Resorts |
Services included : Brand Identity |
Website Address : |
Project Description : Dara Hotels & Resorts is a new luxury boutique hotel brand in the Philippines.
The name "Dara" was inspired from the legend of the beautiful Daragang Magayon. It was her story that gave the name to the famous volcano, Mount Mayon. Dara Hotels' flagship resort is located in this area, famous for its beauty and nature, and views onto the majestic volcano.
The brand identity thus evokes beauty, passion, aspiration and nature. The logo is based on the Philippines' national flower, the arabian jasmine, also known as "sampaguita". It has been illustrated in a natural and elegant style. The typography in all uppercase letters balances out the femininity of the flower, adding a majestic feel to the overall branding.> Dara_Hotels > > Designs
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