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HWANG concepts | Ree Yong | Brand Identity, Brochure + Website -
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Project Title : Ree-Yong | Services included : Brand Identity, Brochure + Website | Website Address : www.reeyong.com | Project Description : Ree-Yong is a brand of luxury pet furniture and accessories first launched in Hong Kong and now sold internationally. The brand logo is the Chinese character for “Yuen”, the last name of the designer, who is actually of Dutch, French and Chinese descent. Her paternal grandfather was Chinese. We wanted the brand identity to have a personal story, thus we chose to use her family name. The logo, brochure and website are modern and simple, reflecting the products which are contemporary and urban in design, unlike most pet furniture in the market now.
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