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Salon Spectrum | HWANG concepts -
Project Variables
Project Title : Salon Spectrum |
Services included : Brand + Visual Identity |
Website Address : |
Project Description : In a city with a hair salon on every corner, how do you stand out?
Hwang Concepts came up with a contemporary, urban brand logo paired with visual imagery with a comical twist: black and white photos of animals with funky colorful hair styles. Even animals can have cool cuts.
As the word “spectrum” conveys “color”, the brand identity uses not just one or 2 brand colors, but a whole rainbow of colors. The straight vertical lines of the brand logo could be strands of hair or an urban skyline. Graphic lines are also used as the animals’ hari in the visual imagery.> Salon_Spectrum > > Designs
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