A quintessentially British skincare brand supported by five generations of an award-winning, family-owned soap manufacturing firm launches in the China market.
Tom Bentley 1880 is a "mass-tige" skincare line with a visual identity inspired by British tradition and culture. It aims to be a brand that Asian consumers can easily welcome, with products containing high quality soap ingredients formulated and perfected by five generations of the soap-producing Bentley family.
Stephenson Group, the firm behind Tom Bentley 1880, was established in England in the late 1800's by the Bentley family. For the last century each head of the Bentley family has been named Tom, thus the apt choice of a brand name. Hwang Concepts worked with the company to develop a brand strategy, a name and visual identity to present the skincare line as quintessentially British, chic and approachable.
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