Where Modern Meets Traditional.
Rosedale Hotels serves the fast growing group of Chinese business and tourism travelers with new hotels and refurbishments. In order to meet the rapidly adapting competition, Rosedale asked Hwang Concepts to refresh and redirect its brand strategy and communications.
By directing a clear brand to its guests, Rosedale is able to position itself as an affordable luxury hotel in convenient, prestigious locations offering advanced conferencing and banquet facilities. Rosedale Hotels is owned by ITC Holdings, a Hong Kong listed investment holding company, with extensive property development and leisure businesses in China.
Stylish and affordable branding for startups and growing businesses.